About DMAchoice
  • What is DMAchoice?
    DMAchoice™ is an online tool developed by the Data & Marketing Association to help you manage your mail. This site is part of a larger program designed to respond to consumers' concerns over the amount of mail they receive, and it is the evolution of the DMA's Mail Preference Service created in 1971.

    For the purposes of this site, direct mail is divided into four categories: Credit Offers, Catalogs, Magazine Offers and Other Mail Offers. You can request to start or stop receiving mail from individual companies within each category—or from an entire category at once.
  • What is the Data & Marketing Association?
    The Data & Marketing Association was founded in 1917. Today we are the leading trade association for businesses and non-profit organizations that send direct mail. We represent nearly 3,600 companies around the world.
  • Why do we want to help you manage your mail?
    Good question. We hear that one a lot. Each year, direct marketing generates more than $2 trillion in sales and charitable donations in the United States alone. But we know that for direct marketing to remain successful, marketers must maintain a healthy relationship with consumers.

    That healthy relationship starts by giving you the opportunity to tell us what your mail preferences are—and then requiring our members to respect those choices.

    All DMA member companies must follow the DMA member guidelines, including honoring a consumer's request to be removed from future mailings. And we've recently adopted the Green 15 Resolution, which calls on all members to be more environmentally responsible in their business practices.
  • Why choose DMAchoice?
    Founded in 1917, the DMA represents nearly 3,600 organizations—including most of the leaders in the direct marketing community. This gives us the power and know-how to help you manage your mail preferences. And you can be sure that any personal information you provide to DMAchoice will only be used to put your mail choices into effect. If you have any questions or concerns, please see our Privacy Policy.

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