About DMAchoice
  • HOW DO CONSUMERS REGISTER FOR DMAchoice?
    Online registration:
    Consumers can register at DMA's consumer website: www.DMAchoice.org for a processing fee of $2 for a period of ten years. Registering online is the fastest way to see results. DMAchoice offers consumers a simple, step-by-step process that enables them to decide what mail they do and do not want.

    In addition, DMAchoice online offers registration for DMA's:

    · eMail Preference Service (reduce your unsolicited commercial email);
    · Telephone Preference Service (to reduce national commercial calls for consumers who live in Pennsylvania and Wyoming - consumers in other states are referred to the National Do Not Call Registry: www.donotcall.gov);
    · Deceased Do Not Contact list (for name removal of deceased individuals' names); and
    · Do Not Contact list for Caregivers (for caregivers to register name removal on behalf of those individuals for whom they care)

    Mail-in registration:
    If you do not wish to complete your registration online, you can register for DMAchoice by using the mail-in form that is online: fill out the DMAChoice Mail In Form with all required information, print it and mail to the address below.

    Or, if you do not have access to the Internet, you can register by sending your name and address (with signature), along with a $3 processing fee (check or money order payable to DMA) to:

    DMAchoice
    Consumer Preferences
    P.O. Box 900
    Cos Cob, CT 06807

    PLEASE NO CERTIFIED OR REGISTERED MAIL

    Processing by mail will take longer than online registration. Please note that categorical and specific company or organization opt-out requests, and other preference services, are not offered through mailed-in requests.
  • What is DMAchoice?
    DMAchoice™ is an online tool developed to help you manage your mail. This site is part of a larger program designed to respond to consumers' concerns over the amount of mail they receive, and it is the evolution of the DMA's Mail Preference Service created in 1971.

    As a nonprofit organization, we provide this service to help consumers express their marketing preferences to businesses. It is not a tool to effectuate rights under any specific law including the California Consumer Privacy Act (CCPA).

    For the purposes of this site, direct mail is divided into four categories: Credit Offers, Catalogs, Magazine Offers and Other Mail Offers. You can request to start or stop receiving mail from an entire category or opt out from all.
  • Why do we want to help you manage your mail?
    Good question. We hear that one a lot. Each year, direct marketing generates more than $2 trillion in sales and charitable donations in the United States alone. But we know that for direct marketing to remain successful, marketers must maintain a healthy relationship with consumers.

    That healthy relationship starts by giving you the opportunity to tell us what your mail preferences are—and then ensuring our members and others to respect those choices.

    All responsible member companies should follow the DMA and ANA member guidelines, including honoring a consumer's request to be removed from future mailings. And for many years we've adopted the Green 15 Resolution, which calls on all companies to be more environmentally responsible in their business practices.
  • Why choose DMAchoice?
    Founded in 1917, the DMA, now part of the Association of National Advertisers, includes many of the leaders in the direct marketing community. This gives us the ability to help you manage your mail preferences and reduce your unwanted mail. And you can be sure that any personal information you provide to DMAchoice will only be used to put your mail choices into effect. If you have any questions or concerns, please see our Privacy Policy.

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