FAQs
  • Who runs DMAchoice?
    DMAchoice™ is an online tool developed by the DMA to help you manage your mail. This site is part of a larger program designed to respond to consumers' concerns over the amount of mail they receive, and it is an enhancement of the DMA's Mail Preference Service created in 1971. Learn more about DMAchoice.

    As a nonprofit organization, we provide this service to help consumers express their marketing preferences to businesses. It is not a tool to effectuate rights under any specific law including the California Consumer Privacy Act (CCPA).
  • How does DMAchoice help the environment?
    DMA's Mail Preference Service has been in existence since 1971. It reduces new direct mail solicitations, reducing mail volume overall. In fact, the service has been so successful at reducing unwanted mailings that it has been replicated in a number of other countries around the world.
  • Should I start/stop receiving mail from an entire category or should I do it one company at a time?
    This is really up to you. Doing it one company at a time would give you more control over what you receive and what you don't, you should contact the company directly to opt-out before contacting us for assistance. For example, some companies will already have options for receiving less mail or email only—so you can reduce the amount of mail you get and you'll still have access to the information and offers you enjoy. But if you'd like to stop receiving mail from an entire category, you can make that choice using this service. Just remember, if you've purchased from, subscribed to or donated to a company in the past, you will need to ask them to be removed directly, using the contact information included on their website—see the privacy policy to locate contact information.
  • I get multiple copies of the same mailing every month and I just want to get one. What can I do?
    You should contact the company directly to let them know. They'll be eager to help you because you'll be saving them money by eliminating duplicate mailings. For most companies, you'll be able to find contact information on the company's website. If you have contacted them directly and are stil receiving unwanted mail, please contact our Consumer Affairs representative at 212.768.7277 ext. 1888.
  • What types of mail can I stop? What types can't I stop?
    You can request to stop any type of mail marketing solicitation. This includes credit offers, catalogs, magazine offers, donation requests, retail promotions, bank offers, and many others. However, you cannot stop invoices, bills, statements, notices and political mailings.
  • How can I stop receiving mail addressed to Current Resident or Occupant?
    These types of mail are included in the Other Mail Offers category on the Manage My Mail page. If you'd like to request to stop receiving them, locate the company within the Other Mail Offers list—then use the information on their page to contact them and ask to be removed.
  • How can I stop mail from being sent to a deceased individual?
    To prevent direct mail from being sent to a deceased individual, you must register for the Deceased Do Not Contact List. The information on this list is updated and sent to DMA/ANA member companies each month—and they are expected to honor it—so you should see a decrease in mail from these companies within three months. This information is also provided to some companies that aren't DMA members. So most marketers have the opportunity to remove the deceased individual's name from their mailing lists.
  • How can I stop mail from being sent to a dependent in my care?
    To prevent direct mail from being sent to a person in your care, you must register for the Do Not Contact for Caregivers List. The information on this list is updated and sent to DMA member companies each month—and they are expected to honor it—so you should see a decrease in mail from these companies within three months. This information is also provided to some companies that aren't DMA members. So most marketers have the opportunity to remove the individual's name from their mailing lists—and this should help to reduce your unwanted mail.

    When you register a name with this service, the person's name, address and email address are placed on DMA's Mail and Email Preference Service lists for ten years. Consumers who reside in PA or WY may also have their telephone numbers registered with DMA's Telephone Preference Service.
  • When will my changes take effect?
    Because some mailings are prepared far in advance of when you receive them, please allow 90 days for your request to take effect. If a company has not taken your requested action after 90 days, please report them by contacting us at 212.768.7277 or via email ethics@the-dma.org.
  • What if I have more than one mailing address?
    Once you register with DMAchoice, you can keep a total of 5 separate mailing addresses in your profile. You can update them and manage your mail preferences for them as often as you like.
  • What if I've changed my name?
    Once you register with DMAchoice, you can manage mail addressed to 5 different variations of your name by adding them to your profile. You can update your personal information, including these name variations, as often as you wish.
  • How do I change my password?
    To change your password, just go to your profile and click the Edit My Profile button. Once you enter and re-enter your new password, save your changes and it will be updated immediately.
  • Is my personal information kept private?
    In accordance with our Privacy Policy, we will not use—or allow others to use—the information you provide on this site for marketing purposes. Your information is only used to fulfill your specific mail preferences.

    Please note: As a nonprofit organization, we provide this service to help consumers express their marketing preferences to businesses. It is not a tool to effectuate rights under any specific law including the California Consumer Privacy Act (CCPA).
IMS